Independent service. Data from the Austrian company register.

ÖNACE 73: Activities of advertising, market research and public relations

Section: Professional, scientific and technical activities. Assignment by Statistics Austria under ÖNACE 2025, not from the register.

Statistics Austria assigns 8,746 active companies in the register to ÖNACE division 73: Activities of advertising, market research and public relations (as of 5 Nov 2026).

1,928 of them have a company page on firmenbuchdaten.at. The shares below refer to these 1,928.

Most have their seat in: Vienna 48 %, Upper Austria 12 %, Lower Austria 11 %.

Most common legal forms: GmbH 95 %, KG 3 %, FlexCo 1 %.

Places with the most companies: Wien (915), Linz (71), Salzburg (69), Graz (57), Innsbruck (55).

1,869 have filed annual accounts with a size class, 41 of them as medium-sized or large.

The largest class is 73.11-0 Activities of advertising agencies with 7,568 companies.

Largest classes

  • 73.11-0 Activities of advertising agencies: 7,568
  • 73.30-0 Public relations and communication activities: 772
  • 73.20-0 Market research and public opinion polling: 248
  • 73.12-0 Media representation: 158

Activities of advertising, market research and public relations: companies, larger first

Datenquelle: Statistik Austria - data.statistik.gv.at (Statistics Austria), register number to ÖNACE assignment, CC BY 4.0, as of 5 Nov 2026. Source: Austrian company register (Firmenbuch), Republic of Austria, represented by the BMJ, open data under CC BY 4.0.