Direct selling in Austria: trade licences by state
Austria has 15,424 trade licences for Direct selling at a main location, 1.6% of all 956,831 licences.
Most are in Lower Austria (4,961).
227 of them are held by companies and other legal persons, 0 are reported dormant.
Of the licences valid today, 2,376 took effect in 2025 and 1,580 in 2024.
Kind according to GISA: freies Gewerbe. GISA key 500107. What this means
By state
| Lower Austria | 4,961 |
| Styria | 3,214 |
| Upper Austria | 1,777 |
| Tyrol | 1,572 |
| Vienna | 1,322 |
| Carinthia | 931 |
| Salzburg | 777 |
| Vorarlberg | 468 |
| Burgenland | 402 |
The ten districts with the most licences
| St. Pölten-Land | 502 |
| Graz-Umgebung | 470 |
| Innsbruck-Land | 418 |
| Graz | 396 |
| Baden | 376 |
| Weiz | 364 |
| Amstetten | 362 |
| Bruck-Mürzzuschlag | 317 |
| Gänserndorf | 307 |
| Wiener Neustadt-Land | 302 |
Took effect, by year
| 2026 | 1,954 |
| 2025 | 2,376 |
| 2024 | 1,580 |
| 2023 | 1,135 |
| 2022 | 927 |
| 2021 | 926 |
| 2020 | 824 |
| 2019 | 724 |
| 2018 | 538 |
| 2017 | 424 |
| 2016 | 331 |
Only licences valid today; ended ones are not in the dataset.
More trades
- Life and social counselling: 14,447
- Massage: 11,833
- Hairdresser: 11,403
Source: GISA (Austrian trade information system), Federal Ministry of Economy, Energy and Tourism, dataset "Gewerbe in Österreich" on data.gv.at, CC BY 4.0, as of November 2026. Counted are valid trade licences at main locations. data.gv.at. As of November 2026.
Source: Austrian company register (Firmenbuch), Republic of Austria, represented by the BMJ, open data under CC BY 4.0.